Strategic Financing for Emerging DTC Brands
We partner with select Direct-to-Consumer companies by providing modern capital solutions to accelerate growth.
Steel provides tailored, non-dilutive financing to select consumer brands (omnichannel, e-commerce and/or physical locations). Our flexible and creative capital solutions are designed to solve for what matters most to your business - whether that is term, interest rate, upfront capital, forward commitments or something else – so that you can focus on growth.
Our Focus
Our focus on emerging DTC companies informs our investment approach.
We understand the recurring industry problems – seasonality, stale inventory, shipping and fulfillment backlogs, marketing channels changing how they operate – and aim to tailor our investment to address them. We support select consumer brands by providing customized financing solutions designed to scale your business.
Why Steel Capital?
No Equity Dilution
Retain full ownership and scale your company at your own pace, not at a time when your valuation is suboptimal.
Flexibility
Because we’re not tied to a rigid structure or algorithm, as unforeseen events arise, we can accommodate amendments and make changes as they arise, even early on.
We Understand Entrepreneurs
As fellow entrepreneurs, we know you are the person who understands how to best run your business. We give you the latitude to make the right decisions to grow your company.
DTC Expertise
Our singular focus allows us to ascribe meaningful value to parts of your business that have been historically underappreciated by legacy underwriting metrics.
